MediaTrack provides a digitally accurate and most comprehensive analysis of the media exposure
generated all sponsorships taking place in South Africa, inclusive of TV, Print and Radio.

Intelligent analyses allow for exposure to be matched to the sponsor's target market and clearly identify strengths and weaknesses and provide clear inputs to media strategies.

Yardsticks or norms are provided against which sponsorship managers can set targets to ensure that
they will achieve the best possible media exposure from their sponsorships. They can also compare
their sponsorships with those of competitors. A bi-monthly report provides a comprehensive evaluation
and analyses of the media exposure generated by each sponsorship property and within each media classification

MediaTrack is done through the very latest and world leading digital tracking technologies available to
the industry, to ensure accuracy and to take manual error out of the equation.