One of the flagships of the BMI product range, Sponsortrack has been at the forefront of providing
sponsors with powerful strategic insights into the performances of their sponsorships.

Combining MediaTrack, SAM and SponsorValue, into a continuous tracking process that carries on
right through the year, and with full comparisons to other sponsors of the same sports and in the
same industries, sponsors know the exact status and performances of each of their sponsorships,
and can make critical decisions and strategic shifts at any time during the season.

Copied by various other research companies, but perfected only by BMI so far, this product combines
with the Sporttrack reports to complete the registered Sponsorship Cascade Process for our clients,
measuring the actual impact of the sponsorship down to the number of consumers influenced.