It is also essential from both the rights holder's and sponsor's point of view, to have an independent assessment of the value of a sponsorship property and the appropriate price to pay for the rights.

Pre-Value TM 1999 was specifically developed to provide an independent and established valuation
service for both sponsors and rights holders, to be used as a benchmark towards establishing a fair
market value and thereby simplifying the negotiation process.

Employing a proven, street-tested methodology, the BMI valuation uses real-world standards and
measures and removes the guesswork from pricing, changing the process from a belief to a science.